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Over the last 15 years, KVLmedia has produced hundreds of videos and we come up against the same questions when we start: How do I do this? What do I say?
A good video tells a story which explains you and your product, engages the customer and increases trust all in one medium.
It doesn’t hurt that Google, Facebook, Instagram, and LinkedIn ALL love videos! Video marketing increases conversions by up to 80% and more importantly, increases PROFIT!
Top 3 Tips to Start Video Marketing
1. Communicating Your Brand’s Identity
Brands are strong and memorable when they have a distinctive, consistent, relevant brand voice. Building your brand voice requires a deep understanding of what the brand stands for and what it does not. This starts with being able to communicate your mission and vision, which is the foundation of your brand.
2. Presenting the Right Offering to the Right Client
Are you selling the right product for your brand? For a product or service to succeed, it must:
Be the right product
Be sold at the right time
Go to the right customer
Be in the right market
First, you have to determine WHO are your customers. Start with the basics. How old are they? Where do they live? What do they look like? How do they act? What are their spending habits?
Next, you have to determine their needs. What are they looking for? What is their problem? How do you solve it?
3. Storytelling for Sales
Now you’re ready to tell your story! You know who you are and who you’re talking to. As visual storytellers, KVLmedia will take you through the process of constructing your story and produce an engaging video that will entertain, empower and/or educate viewers so that they become your customers. Give them a reason to do business with you!
Check out KVLmedia’s Video Marketing Playlist on YouTube
Are you interested in finding out more?
We are in the midst of developing the IDEA Blueprint 6-week course! You will learn how to create a Brand Identity, target the right Distribution channel, produce Engaging content, and Acquire customers with a proper sales process. SIGN UP HERE to be the first to be notified of the release!
Don’t miss out! Subscribe to KVLmedia’s YouTube Channel!